Emoji: Warmth in Typography | By Lim Zhen Ping

by - December 24, 2025

Credits: @amjarchives_

When was the last time you ended a message without an emoji? A smiley face softens a blunt “okay,” a crying-laughing emoji conveys amusement better than “lol,” and a simple ❤️ can speak louder than words. Emojis have become a universal shorthand for emotions — a kind of digital body language.

But emojis aren’t just a modern invention tied to our smartphones. In fact, their story stretches back over a century, weaving through typewriters, Japanese pop culture, pixel art, and eventually into the palm of our hands. Let’s take a journey into the surprising history of how humans brought warmth into typography.

The First Typographical Smile: 1881

The earliest known “emoticons” didn’t come from Silicon Valley, but from the pages of a satirical magazine called Puck in 1881. It published four “typographical art” faces: joy, melancholy, indifference, and astonishment. Each was created using simple punctuation marks — combinations of parentheses, dashes, and colons.

Though primitive, these faces marked the first time people realized text could be stretched beyond words to suggest tone and feeling. Imagine readers in the late 19th century tilting their heads and chuckling at the novelty of a sideways smile — the ancestor of today’s 🙂.

When was the last time you ended a message without an emoji? A smiley face softens a blunt “okay,” a crying-laughing emoji conveys amusement better than “lol,” and a simple ❤️ can speak louder than words. Emojis have become a universal shorthand for emotions — a kind of digital body language.
But emojis aren’t just a modern invention tied to our smartphones. In fact, their story stretches back over a century, weaving through typewriters, Japanese pop culture, pixel art, and eventually into the palm of our hands. Let’s take a journey into the surprising history of how humans brought warmth into typography.



Typographical Art from Puck Magazine


The 1940s: Emojis on Typewriters

Jump to the 1940s, where office workers and secretaries began playfully crafting faces with typewriters. Hyphens for mouths, brackets for cheeks, colons for eyes — suddenly, typed letters and office memos had room for personality.

Typewriting was rigid, impersonal, and mechanical. A typed wink or smile was more than just decoration; it was an attempt to humanize the cold clacking of keys. Even then, people craved warmth in written communication — a reminder that words on a page were connected to a human voice.


Kaomoji: (^_^) and the Japanese Digital Aesthetic

By the 1980s, the rise of computers brought about a new cultural twist: kaomoji (顔文字), or “face characters.” Originating in Japan, kaomoji were more expressive and upright than their Western emoticon cousins. Instead of tilting your head for :-) or :-(, kaomoji like (^^) or (;;) could be read instantly.

Kaomoji weren’t just functional; they were cultural. Japan’s kawaii (cute) aesthetic seeped into these digital expressions, making them not only emotional but also stylistically pleasing. Global internet forums soon borrowed and adapted them. Who hasn’t seen the iconic table flip (╯°□°)╯︵ ┻━┻ floating around meme culture?
Kaomoji also reflected a different philosophy: while Western emoticons focused on the mouth to show emotion, kaomoji emphasized the eyes — aligning with Japanese cultural expressions of feeling.

Pixel Power: Kurita’s 1999 Emoji

The leap from emoticons to true emojis came in 1999, when Shigetaka Kurita, a designer for Japan’s NTT DoCoMo, created a set of 176 pixel-based emojis. Each was a tiny 12x12 image, representing everything from weather icons and food to faces.

Kurita’s motivation was simple: Japanese pagers and early cellphones had limited character counts, and tiny icons helped convey more meaning in less space. Instead of typing “I’m happy,” a small smiling face sufficed.

This set was revolutionary. Unlike ASCII emoticons or kaomoji, these were graphic symbols — miniature works of art that carried both emotion and information. Emojis weren’t just accessories to text anymore; they were part of the text.

Kurita's 1999 Emoji


Unicode and the Global Language of Emojis

Emojis truly exploded once they were adopted into Unicode in the early 2010s. Unicode provided a standardized system so that emojis would look (roughly) the same across different platforms and devices. A smiley sent from an iPhone could now be understood on an Android or a computer.

From there, the floodgates opened. Emojis diversified rapidly: different skin tones were introduced in 2015, gender variations in 2016, and ongoing updates reflect cultural shifts, inclusivity, and even social movements. From 🥑 to 🏳️‍🌈, emojis have become tools not just for emotions, but also for identity and representation.

Why Emojis Matter

On the surface, emojis might look like a playful distraction — a quirky add-on to “real” language. But studies show they play an important psychological role. Text strips away tone, facial expressions, and gestures — elements that make up the majority of human communication. Emojis restore some of this lost context.

They soften misunderstandings, create friendliness, and even increase relatability. A simple 🙂 can make an email less intimidating, while a 😂 turns awkwardness into camaraderie. In a way, emojis are today’s universal handwriting — a way to leave a personal stamp in the increasingly standardized world of digital communication.


A Tradition of Warmth

From typewriter smiles in the 1940s to Kurita’s pixel icons in 1999, to the endless Unicode library we scroll through today, emojis show one timeless truth: humans have always searched for ways to make text more human.
What began as playful punctuation has grown into a shared global language. And each time you send a 🙃 or ❤️, you’re continuing a tradition that started in 1881 — proof that even in the cold machinery of typography, warmth always finds a way in.


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