Purr-fect Purr-suasion: The Current Capitalism by Cats | By Parveena Yousuf
It all started on a totally normal day. I went to POPULAR with my friend to buy books (because semester break, fun in). We were just browsing, being normal. Then, I saw it, in the comic section, staring back at me like it knew. Bichi Mao, a cat-themed comic. I smiled and moved on. But then came the spiral. I went to the stationery section. Cute pens? Cats. Keychains? Cats. Enamel pins? Cats. Badges? Also cats! It was a full-blown feline ambush. I turned, slightly sweating. ZUS Coffee has their new MEOWTCHA drink on a giant banner! Huh?? I turned around, and the stranger beside me had a cat keychain dangling from their tote. Their socks? Cats. Then, I got a notification. My friend sent me a reel. Guess what? A cat meme! That’s when it hit me. This wasn’t a coincidence. This was... something bigger. So I did what any concerned citizen of the internet would do: I investigated. Welcome to my highly unofficial and entirely unserious deep dive into what I call cat capitalism — the purrfect persuasion that has us all buying, wearing, and worshipping the feline aesthetic like we were born to.
Evidence #01: Historical Clawprints
Now, before anyone accuses me of overreacting and spiralling, let’s rewind. Cats didn’t just show up one day with a masterplan to conquer us (I believe). They had been catwalking through history (purr!). In ancient Egypt, they were not just pets: they were literal icons. Deities. They graced temple walls, mummified like royalties, and probably walked around with an attitude that said, “I am the moment.” In Japanese folklore, they were symbols of luck and fortune. But in Europe? Totally different vibe. Black cats were feared, seen as bad luck, accused of being witches’ companions, and even burned alongside women during the witch hunts. A tragic twist in their PR journey. Yet even in fear, they held power. Whether good or bad, cats were never background characters in history —they were plot devices. So while humans were out there inventing bulbs and the wheel, cats were quietly building their empire. They purred, blinked slowly, and let us do the worshipping. Their comeback arc? Masterpiece. Victorian-era portraits began featuring women and their beloved feline companions, soft and mysterious, like gothic storybook characters with purring sidekicks. From bad omens to being the soft, majestic rulers of our living rooms, they didn’t need revenge, just fluff. Lots of fluff.Evidence #02: The Cat-ification
So, let’s talk about evolution. One minute, we were taking normal selfies. The next? Snapchat cat filters. Just a black line doodle of ears and whiskers, very innocent. Don’t be fooled. This was a coordinated campaign! One blink and suddenly, we all had sparkly whiskers and kitten noses on our faces. Cute? Absolutely. Voluntary? Doubtful. Then came the headbands, yes… those cat-eared ones. From hot pink to pastel pink, we wore them like crowns. Somewhere in between, our beds started having cat plushies. Keychains jingled with feline faces and colourful bells. Stickers invaded our messengers, notebooks and journals. Even stationeries got infected with paw prints! And don’t get me started with cafes and their menus. Then, memes exploded. Grumpy Cat walked so other memes could run. Keyboard Cat? Icon. Nyan Cat? Legend. But hold up. The real secret agents behind this silent capitalism? Animation cats. Hello Kitty, the silent ambassador of cuteness, has been silently working since 1974. Puss in Boots? Elite distraction. Garfield? Psychological warfare via sarcasm. Tom from Tom & Jerry? Veteran of slapstick diplomacy. They infiltrated cartoons, comics, plush toys, and our childhoods, embedding emotional weakness. We grew up loving them. We trusted them. Big mistake. Was it branding? Was it brainwashing? We don’t know. All we know is… we let it happen. We surrendered. We hashtagged. We reposted. We absolutely loved it. We still do.Evidence #03: Silent captivation
So, why did we let this happen? Or maybe let me rewire the question. Did we ever stand a chance to resist? With that tiny head tilt and a blink so slow that captivated us? See, cats didn’t claw their way through brute force. No, it’s just feline finesse. Quiet. Elegant. Full of attitude. And somehow, we opened our wallets wide and said, “Yes. Take my money. Rule us, Your Meowjesty.” There was no grand conspiracy or secret agency behind it. Just a hundred thousand pixels, sleepy poses, belly showing poses, and animated chaos served with sparkly stickers. Suddenly, we weren’t just buying into it. We were emotionally investing into it. We started calling them our emotional support animals. Our mood mascots. And when brands saw the heart eyes, they pounced. Marketing didn’t have to try hard. All they needed was a wink from Pusheen, and boom—sold out. Again. We’re not being forced. We want to be part of this fluffy, paw-printed movement. We like feeling comforted by a sticker on our laptop. We giggle when our drink is named after a meow. It’s not just aesthetics. It’s affection. This isn’t mindless consumerism. It’s mindful indulgence and deep down, we all know, we were never the ones in control.Conclusion: Case Closed
In conclusion, what began as a trip to the bookstore turned into a full-blown investigation. Everywhere I turned, cats. Comic books, pins, pens, socks, drinks, filters, keychains… Cats! Cats! Cats! It made me wonder, is it capitalism or colonialism? A trend or a takeover? Maybe both. Maybe neither. Maybe it's something way simpler. Just the most soft form of surrender, that’s what I would like to call it. So, my final report is: we are gladly and whole-heartedly being taken over. No resistance. Gentle meows, followed by a collective squeal of “aww”. Why? Because cats are CUTE and we LOVE cats. That’s it. That’s the answer. No psychological theory. No economic breakdown. Just the most basic truth we all quietly accept. Cats are adorable, and we are weak.Disclaimer: This is a fun, unserious article. No real political theory, just paws and chaos.
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